Facebook has turned out to be a phenomenon of sorts. With an incredible size of 300+ million active users, Facebook is one of the epicentres of social networking. You probably know that and already have a Facebook profile to keep in touch with friends and family. What about your business, then? Have you tried your hand at Facebook yet to boost up your business? If you own a small business or are planning to start one soon, a Facebook Page is the perfect springboard to make your business known to the abounding millions. How to go about it? Keep reading! A Facebook Page is fundamentally different from your Facebook Profile. Your business needs a fan page that tells the audience about the company, its latest ventures, web and contact info, blog posts, Twitter updates, press releases, and much more. The major advantage of such a page is that you already have a huge audience base ready; you just have to post something that attracts them. Additionally, it’s possible for even a novice to maintain their Facebook page, whereas a personal webpage requires a bit of expertise. Crawford Designs can establish your facebook business page, and show you how to easily update it. Remember that Google Search gives a lot of respect to Facebook profiles and business pages; so the more details that are entered for your business, the better. We won’t forget to include company logos, RSS blog feeds and relevant multimedia. Promote your page. Create a list of profiles or business connections that might benefit from your company and send them invites to join you. Remember that they are looking for benefits from the association; so tell them what exactly is in there for them. We also spread the word about your Facebook Page (with the link) on Twitter, your blogs, through email notifications, business cards, and so on. Make it interesting. None likes business all the time; post crazy stuff and lure the Facebook audience into reaching out to you. Post polls such as “How can we improve?” or “What’s your favorite?” Let them know that you want to keep it fresh and exciting. Keep evolving. Your Facebook fans need their dose of the new and the amazing from you every now and then to retain their interest in you. Dedicate a few hours of your busy schedule in updating your page. Trust us; it’ll pay you rich dividends. Contact us today and we'll show you how to get your business page started!
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Think Again Before Deciding to Build Your Own Website... Many existing businesses have started offering free web-building tools. Sounds great, right? Such tools enable you to build your website and go online within a short time. Although you might think this is a brilliant service, it isn’t. You will find that the tools offered by such sites are simple enough to understand and use. However, most of them are not as useful as they promise to be. Some of the tools exclude most of the important aspects related to good website design, such as an artistic approach, sense of aesthetics, and use of SEO keywords and metatags. Most websites that offer such services are full of ambiguity and lack any focal point or strong message. As you must have observed, colors and fonts are crucial to the fate of a website. A proper combination of colors and artistically selected typestyles and design convey subconscious messages to visitors and prompt them to remain on the site till they have seen it all and more significantly, to return. Some color schemes when used in combination with certain fonts convey the messages of reliability and trust. Most tools that such sites offer are very generic and part of basic templates, which say nothing about your business. Some sites even put default advertising on your website, which is similar to wearing a tattoo you know nothing about. Another important aspect is the layout. The manner in which all elements within a webpage are put together and function evokes a subconscious response from the visitor. We have all landed upon websites that don’t ‘seem right’, and have therefore abandoned the idea of doing business with them. Web marketing and conveyance of messages are considered carefully by professional web designers. To-the-point yet unambiguous content and well-coordinated elements on a page attract visitor’s attention. Search Engine Optimization is a crucial factor in turning your web business into a success. This professional touch, that differentiates your website from other sites in terms of search rankings, is a field of expertise for professional website designers. Let the professionals construct your website. Such designers are generally quite affordable and the product they generate is worth every cent spent on it in terms of value addition to business. The first impression is always the last impression, and you need to make sure that your client returns to your site after the first visit. A really good impression may even prompt social sharing, and your visitors will tell a friend or two about you. If you are looking for a few personal pages, choose a free blog rather than a website. Unlike blogs, websites require rigorous HTML formatting, which is entirely the professional web designer’s field of expertise. So, think again before you decide and choose a professional designer to build your site, just as you would prefer hiring a contractor rather than taking on the task of building your own home. What exactly is a landing page? A landing page, sometimes known as a lead capture page, is a site page that appears in response to clicking on an advertisement or link. The landing page will usually display specific sales content that is a logical extension of the advertisement or link. Landing pages are often linked to from social media sites such as facebook, twitter, and linked in, or an email campaign or search engine marketing campaigns (such as google Adwords) in order to enhance the effectiveness of the advertisements. Why Use Landing Pages? The ultimate objective of all the online marketing activities like PPC campaigns, banner ads, SEO and the like is to bring potential customers to your site. Regardless of the source, once visitors reach your landing page, it has to be effective enough to compel them to take the desired action. Apart from the content, the design and the overall look of your landing page plays a crucial role in its effectiveness. Good design keeps audience interested and leads them step by step in towards the desired action. It is best to get your landing pages designed by a professional. Here are some useful tips to help you develop the ultimate landing page. Be sure to contact your local website design firm, to help you launch your landing page and website. Four Tips for the Ultimate Landing Page:
The biggest benefit of internet marketing is that it allows you to market your products or services to the widest range of targeted demographics regardless of their nationality, age, interests or gender... But 'global' marketing may not be the best strategy for your business. Here are a few reasons that may convince you that local online marketing is the best strategy for a small business. Reasons to adopt local internet marketing strategy:
Crawford Designs provides Online and Offline Marketing Online marketing became the first choice of strategy for business owners, while neglecting the other forms of marketing possibilities. Yet it should be pointed out that offline marketing is indeed a complimentary marketing choice where many business owners can benefit from. This does not necessarily mean to focus on one form of marketing and drop the other one. It simply means online as well as offline marketing should be implemented in coordination to gain the utmost results for your success. This is particularly true for local business owners in York and Adams County, where they can hire us, "Crawford Designs, LLC" who is a member of their local community that provides professional services by coordinating online and offline marketing strategies. Besides online strategies, Crawford Designs recommends 10 easy and effective offline marketing ideas for local business owners: 1. Tear-Off Discount Coupon Flyer: Professionally designed discount coupons are effective way of attracting customers. Furthermore, you can have the same campaign on your website or ask prospects to go to your website to get even more discounts. 2. Table At A Local Event: Have samples of your products for your prospects, as well as professionally prepared product data sheets. It is also a good idea to give catalogs and brochures about your company, products and your services. 3. Post Flyers: You can post flyers at grocery stores, banks, libraries. But to be more effective, you should have your flyers prepared by a professional to make a better impact to attract more prospects. 4. Leave Brochures and Product Catalogs: Make sure everything is prepared according to your marketing strategy; complete with product order forms, contact forms. Ask prospects to go to your professionally prepared website to get more information, and make certain that the message in your brochures and catalogs are coordinated with your website. 5. Local Radio Advertisement: Run promotions on air. Make sure your website is mentioned and have your website ready for the people who are looking for that promotion that you running. 6. Ask Favorite Shop: Leave your business cards, and make sure your business cards are designed professionally and your logo conveys your business objective correctly to brand yourself. 7. Print Advertisement: People still read - especially local newspapers and magazines. It is important to have someone design your advertising who understands the local people and knows the most effective way to attract them to your products and services. 8. Phone Book Advertisement: Phone books may sound like phasing out. But if your products and services are related to older generation, they still look in to the phone books to find you. Make sure your ad is designed properly by a professional and it is in the right section. 9. Ask Local Businesses: There are crowded local stores where you can post your flyers or tearoff discount papers to attract prospects. Make sure that your material is designed and printed for this particular purpose by a professional to get the most out of your money. 10. Freebies: Give out quality, well designed promotional material such as bumper stickers, pens. Make sure to have your logo and your tag line clearly visible on them. It is no secret that professionally planned marketing strategy will work to attract more prospects in your local area and will consequently result in more revenue. In order to have a successful local marketing strategy, you need a local professional who knows and understands your local prospects and familiar with the local business. Crawford Designs LLC, who serves locally to York County & Adams County, and nationally online, provides professional online and offline marketing services, and coordinates both strategies for you to reach your goals and objectives. You can contact Jill Crawford, CEO Crawford Designs, LLC at 717-855-3184 or visit www.CrawfordDesignsLLC.com. |
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